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Technology4h 57m ago
Many members of Gen Z are turning to social media platforms such as TikTok and Instagram for their search needs, moving away from traditional search engines like Google.
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US
Who
Gen Z, Google, TikTok, Instagram, Adobe Express, Prabhakar Raghavan
What
Many members of Gen Z are turning to social media platforms such as TikTok and Instagram for their search needs, moving away from traditional search engines like Google.
When
Sat, 13 Jun 2026 00:25:55 GMT · 4h 57m ago
Where
US ·
Why
Gen Z prefers the human-focused experience, short-form video content, and real-person advice offered by social media apps over the AI overviews and text-heavy results of traditional search engines.
The Frontline Impact
How this affects you
This shift in search behavior by younger generations could significantly impact the online advertising market and how businesses approach their digital presence, as social media platforms gain more influence in information discovery. Google is attempting to adapt by integrating more video content into its search results.
Story chain
8 events in this thread- Currently Reading4h 57m agoMany members of Gen Z are turning to social media platforms such as TikTok and Instagram for their search needs, moving away from traditional search engines like Google.
- Technology4h 57m agoMany in Gen Z are turning away from Google for their search needs, favoring social media platforms like TikTok and Instagram.Open article
- Technology4h 57m agoGen Z users are increasingly using social media platforms like TikTok and Instagram as search engines, moving away from traditional search engines like Google.Open article
- Technology4h 57m agoGen Z is increasingly using social media apps like TikTok and Instagram instead of Google for their search needs, according to a recent study.Open article
- Technology4h 57m agoGen Z is increasingly using apps like TikTok and Instagram as search engines, with around one in two consumers (49%) using TikTok for search, according to an Adobe Express study.Open article
- Technology4h 57m agoMany members of Gen Z are using apps like TikTok and Instagram instead of Google for their search needs.Open article
- Technology4h 57m agoYounger users, especially Gen Z, are turning away from Google for search, opting instead for social media platforms like TikTok and Instagram.Open article
- Technology4h 57m agoGen Z users are increasingly using social media platforms like TikTok and Instagram as alternative search engines over traditional platforms like Google.Open article