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Technology3h 31m ago
Gen Z is increasingly using apps like TikTok and Instagram as search engines, with around one in two consumers (49%) using TikTok for search, according to an Adobe Express study.
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US
Who
Gen Z, Google, Adobe Express, Prabhakar Raghavan
What
Gen Z is increasingly using apps like TikTok and Instagram as search engines, with around one in two consumers (49%) using TikTok for search, according to an Adobe Express study.
When
Sat, 13 Jun 2026 00:25:55 GMT · 3h 31m ago
Where
US ·
Why
Younger users prefer the human-focused experience, short video content, and direct recommendations offered by social media platforms over traditional search engines like Google, which often include AI-generated content and ads.
The Frontline Impact
How this affects you
This shift indicates a significant change in how a key demographic seeks information online, posing a challenge to traditional search engine dominance and potentially reshaping digital marketing and content strategies.
Story chain
8 events in this thread- Technology3h 31m agoMany members of Gen Z are turning to social media platforms such as TikTok and Instagram for their search needs, moving away from traditional search engines like Google.Open article
- Technology3h 31m agoMany in Gen Z are turning away from Google for their search needs, favoring social media platforms like TikTok and Instagram.Open article
- Technology3h 31m agoGen Z users are increasingly using social media platforms like TikTok and Instagram as search engines, moving away from traditional search engines like Google.Open article
- Technology3h 31m agoGen Z is increasingly using social media apps like TikTok and Instagram instead of Google for their search needs, according to a recent study.Open article
- Currently Reading3h 31m agoGen Z is increasingly using apps like TikTok and Instagram as search engines, with around one in two consumers (49%) using TikTok for search, according to an Adobe Express study.
- Technology3h 31m agoMany members of Gen Z are using apps like TikTok and Instagram instead of Google for their search needs.Open article
- Technology3h 31m agoYounger users, especially Gen Z, are turning away from Google for search, opting instead for social media platforms like TikTok and Instagram.Open article
- Technology3h 31m agoGen Z users are increasingly using social media platforms like TikTok and Instagram as alternative search engines over traditional platforms like Google.Open article