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Technology3h 40m ago
Gen Z users are increasingly using social media platforms like TikTok and Instagram as search engines, moving away from traditional search engines like Google.
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US
Who
Gen Z, Google, TikTok, Instagram, Adobe Express, Prabhakar Raghavan
What
Gen Z users are increasingly using social media platforms like TikTok and Instagram as search engines, moving away from traditional search engines like Google.
When
Sat, 13 Jun 2026 00:25:55 GMT · 3h 40m ago
Where
US ·
Why
Gen Z prefers the human-centric content, short videos, and personalized experiences offered by social media, finding it easier and faster to get information compared to longer articles and AI-generated content on traditional search engines.
The Frontline Impact
How this affects you
This shift indicates a significant change in online search behavior among younger generations, potentially impacting the future of traditional search engines and the advertising models tied to them. Companies like Google are attempting to adapt by integrating video content from social media platforms into their search results.
Story chain
8 events in this thread- Technology3h 40m agoMany members of Gen Z are turning to social media platforms such as TikTok and Instagram for their search needs, moving away from traditional search engines like Google.Open article
- Technology3h 40m agoMany in Gen Z are turning away from Google for their search needs, favoring social media platforms like TikTok and Instagram.Open article
- Currently Reading3h 40m agoGen Z users are increasingly using social media platforms like TikTok and Instagram as search engines, moving away from traditional search engines like Google.
- Technology3h 40m agoGen Z is increasingly using social media apps like TikTok and Instagram instead of Google for their search needs, according to a recent study.Open article
- Technology3h 40m agoGen Z is increasingly using apps like TikTok and Instagram as search engines, with around one in two consumers (49%) using TikTok for search, according to an Adobe Express study.Open article
- Technology3h 40m agoMany members of Gen Z are using apps like TikTok and Instagram instead of Google for their search needs.Open article
- Technology3h 40m agoYounger users, especially Gen Z, are turning away from Google for search, opting instead for social media platforms like TikTok and Instagram.Open article
- Technology3h 40m agoGen Z users are increasingly using social media platforms like TikTok and Instagram as alternative search engines over traditional platforms like Google.Open article