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Technology3h 37m ago
Gen Z users are increasingly using social media platforms like TikTok and Instagram as alternative search engines over traditional platforms like Google.
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US
Who
Gen Z, Google, TikTok, Instagram, Adobe Express, Prabhakar Raghavan
What
Gen Z users are increasingly using social media platforms like TikTok and Instagram as alternative search engines over traditional platforms like Google.
When
Sat, 13 Jun 2026 00:25:55 GMT · 3h 37m ago
Where
US ·
Why
Gen Z prefers the human-focused experience, short videos, and real-person advice found on social media apps, shying away from AI-generated content and lengthy articles on traditional search engines.
The Frontline Impact
How this affects you
This shift in search behavior among younger generations could significantly impact the digital advertising market and the future development strategies of major tech companies as they vie for user attention and data.
Story chain
8 events in this thread- Technology3h 37m agoMany members of Gen Z are turning to social media platforms such as TikTok and Instagram for their search needs, moving away from traditional search engines like Google.Open article
- Technology3h 37m agoMany in Gen Z are turning away from Google for their search needs, favoring social media platforms like TikTok and Instagram.Open article
- Technology3h 37m agoGen Z users are increasingly using social media platforms like TikTok and Instagram as search engines, moving away from traditional search engines like Google.Open article
- Technology3h 37m agoGen Z is increasingly using social media apps like TikTok and Instagram instead of Google for their search needs, according to a recent study.Open article
- Technology3h 37m agoGen Z is increasingly using apps like TikTok and Instagram as search engines, with around one in two consumers (49%) using TikTok for search, according to an Adobe Express study.Open article
- Technology3h 37m agoMany members of Gen Z are using apps like TikTok and Instagram instead of Google for their search needs.Open article
- Technology3h 37m agoYounger users, especially Gen Z, are turning away from Google for search, opting instead for social media platforms like TikTok and Instagram.Open article
- Currently Reading3h 37m agoGen Z users are increasingly using social media platforms like TikTok and Instagram as alternative search engines over traditional platforms like Google.