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Economics1h 56m ago

Asia Pacific's screen economy is projected to grow from $179 billion this year to $200 billion by 2031, with future monetization gains expected from retail media and commerce.

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Asia Pacific region (Pan-Asia, Japan, India, Southeast Asia, Australia, Korea, China)

Who
Media Partners Asia CEO Vivek Couto, JioStar CEO Entertainment Kevin Vaz
What
Asia Pacific's screen economy is projected to grow from $179 billion this year to $200 billion by 2031, with future monetization gains expected from retail media and commerce.
When
Wed, 17 Jun 2026 03:25:28 GMT · 1h 56m ago
Where
Asia Pacific region (Pan-Asia, Japan, India, Southeast Asia, Australia, Korea, China) ·
Why
Monetization is shifting away from traditional advertising and subscription models towards retail media and commerce, driven by convergence of video, social, and commerce, and the impact of AI.
The Frontline Impact

How this affects you

The screen economy in the Asia Pacific region is undergoing a significant transformation, with a projected increase to $200 billion by 2031, largely due to the emergence of retail media and e-commerce as primary revenue drivers. This shift indicates a fundamental change in how content is monetized, moving the focus from traditional advertising and subscriptions towards more direct commercial transactions, impacting businesses and consumers across the region.

Story chain

6 events in this thread
  1. Currently Reading1h 56m ago
    Asia Pacific's screen economy is projected to grow from $179 billion this year to $200 billion by 2031, with future monetization gains expected from retail media and commerce.
  2. Economics1h 56m ago
    Asia Pacific’s screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media expected to be a key driver of future monetization.
    Open article
  3. Economics1h 56m ago
    Asia Pacific's screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media and commerce becoming increasingly important for monetization.
    Open article
  4. Economics4h 22m ago
    The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031, according to Media Partners Asia.
    Open article
  5. Economics4h 22m ago
    The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031.
    Open article
  6. Economics4h 22m ago
    The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031, driven by structural reallocation rather than headline growth.
    Open article

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