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Economics2h 2m ago

Asia Pacific’s screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media expected to be a key driver of future monetization.

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Asia Pacific

Who
Media Partners Asia CEO Vivek Couto, JioStar CEO Entertainment Kevin Vaz
What
Asia Pacific’s screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media expected to be a key driver of future monetization.
When
Wed, 17 Jun 2026 03:25:28 GMT · 2h 2m ago
Where
Asia Pacific ·
Why
The shift in monetization from traditional advertising and subscription models towards retail media and commerce is reshaping the industry, despite strong demand for premium video.
The Frontline Impact

How this affects you

The screen economy in the Asia Pacific region is undergoing a significant transformation, moving towards new revenue streams like retail media and the creator economy, which could alter how content is monetized globally and affect companies reliant on traditional ad or subscription models. This shift emphasizes direct transaction rather than just viewership for maximizing revenue.

Story chain

6 events in this thread
  1. Economics2h 2m ago
    Asia Pacific's screen economy is projected to grow from $179 billion this year to $200 billion by 2031, with future monetization gains expected from retail media and commerce.
    Open article
  2. Currently Reading2h 2m ago
    Asia Pacific’s screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media expected to be a key driver of future monetization.
  3. Economics2h 2m ago
    Asia Pacific's screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media and commerce becoming increasingly important for monetization.
    Open article
  4. Economics4h 27m ago
    The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031, according to Media Partners Asia.
    Open article
  5. Economics4h 27m ago
    The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031.
    Open article
  6. Economics4h 27m ago
    The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031, driven by structural reallocation rather than headline growth.
    Open article

Verified Sources & Citations