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Economics1h 57m ago

Asia Pacific's screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media and commerce becoming increasingly important for monetization.

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Asia Pacific (APAC), including Japan, India, Southeast Asia, Australia, Korea

Who
Vivek Couto, Media Partners Asia CEO; Kevin Vaz, CEO Entertainment of JioStar
What
Asia Pacific's screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media and commerce becoming increasingly important for monetization.
When
Wed, 17 Jun 2026 03:25:28 GMT · 1h 57m ago
Where
Asia Pacific (APAC), including Japan, India, Southeast Asia, Australia, Korea ·
Why
Monetization is shifting away from traditional advertising and subscription models towards retail media as consumers interact, shop, and vote on platforms.
The Frontline Impact

How this affects you

The shift in monetization strategies will redefine how content is funded and distributed across the vast Asia Pacific region, influencing global digital media trends as platforms integrate video, social, and commerce.

Story chain

6 events in this thread
  1. Economics1h 57m ago
    Asia Pacific's screen economy is projected to grow from $179 billion this year to $200 billion by 2031, with future monetization gains expected from retail media and commerce.
    Open article
  2. Economics1h 57m ago
    Asia Pacific’s screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media expected to be a key driver of future monetization.
    Open article
  3. Currently Reading1h 57m ago
    Asia Pacific's screen economy is projected to grow from $179BN this year to $200BN by 2031, with retail media and commerce becoming increasingly important for monetization.
  4. Economics4h 23m ago
    The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031, according to Media Partners Asia.
    Open article
  5. Economics4h 23m ago
    The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031.
    Open article
  6. Economics4h 23m ago
    The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031, driven by structural reallocation rather than headline growth.
    Open article

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