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Culture & Industry3h 24m ago

Samsung has partnered with Sony Pictures to feature its Galaxy Z series foldables and Galaxy Watch in the upcoming film "Spider-Man: Brand New Day," and launched an interactive "Spidey Tracker" website.

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35 countries worldwide (for the Spidey Tracker)

Who
Samsung, Sony Pictures, Jacob Batalon, Jeffrey Godsick, Destin Daniel Cretton, Chris McKenna, Erik Sommers, Justin Kuritzkes, Kevin Feige, Amy Pascal, Avi Arad, Rachel O’Connor, Louis D’Esposito, David Cain, Tom Holland, Zendaya, Sadie Sink, Jon Bernthal, Tramell Tillman, Michael Mando, Mark Ruffalo
What
Samsung has partnered with Sony Pictures to feature its Galaxy Z series foldables and Galaxy Watch in the upcoming film "Spider-Man: Brand New Day," and launched an interactive "Spidey Tracker" website.
When
Tue, 16 Jun 2026 20:51:01 GMT · 3h 24m ago
Where
35 countries worldwide (for the Spidey Tracker) ·
Why
To promote the new Spider-Man film and Samsung's Galaxy technology through integrated storytelling and an interactive fan experience.
The Frontline Impact

How this affects you

This partnership merges product placement with an interactive fan experience, potentially boosting both the film's visibility and Samsung's brand engagement among a global audience of consumers.

Story chain

6 events in this thread
  1. Culture & Industry3h 24m ago
    Samsung Galaxy Z series foldables and Galaxy Watch will be featured in Sony Pictures’ Spider-Man: Brand New Day, releasing exclusively in theaters on July 31.
    Open article
  2. Culture & Industry3h 24m ago
    Samsung has launched an interactive 'Spidey Tracker' website and will feature its Galaxy Z series foldables and Galaxy Watch in Sony Pictures’ Spider-Man: Brand New Day, which premieres July 31.
    Open article
  3. Culture & Industry3h 24m ago
    Samsung is launching an interactive 'Spidey Tracker' experience and featuring its Galaxy devices in Sony Pictures’ 'Spider-Man: Brand New Day' film.
    Open article
  4. Currently Reading3h 24m ago
    Samsung has partnered with Sony Pictures to feature its Galaxy Z series foldables and Galaxy Watch in the upcoming film "Spider-Man: Brand New Day," and launched an interactive "Spidey Tracker" website.
  5. Culture & Industry3h 24m ago
    Samsung is launching an interactive 'Spidey Tracker' website and featuring its Galaxy technology in Sony Pictures’ 'Spider-Man: Brand New Day,' which premieres July 31.
    Open article
  6. Culture & Industry3h 24m ago
    Samsung is launching an interactive 'Spidey Tracker' experience and featuring its Galaxy Z series foldables and Galaxy Watch in Sony Pictures’ 'Spider-Man: Brand New Day'.
    Open article

Verified Sources & Citations