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Culture & Industry3h 23m ago

Samsung is launching an interactive 'Spidey Tracker' website and featuring its Galaxy technology in Sony Pictures’ 'Spider-Man: Brand New Day,' which premieres July 31.

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35 countries worldwide (for Spidey Tracker availability)

Who
Samsung, Sony Pictures, Jacob Batalon, Jeffrey Godsick, Destin Daniel Cretton, Chris McKenna, Erik Sommers, Justin Kuritzkes, Stan Lee, Steve Ditko, Kevin Feige, Amy Pascal, Avi Arad, Rachel O’Connor, Louis D’Esposito, David Cain, Tom Holland, Zendaya, Sadie Sink, Jon Bernthal, Tramell Tillman, Michael Mando, Mark Ruffalo
What
Samsung is launching an interactive 'Spidey Tracker' website and featuring its Galaxy technology in Sony Pictures’ 'Spider-Man: Brand New Day,' which premieres July 31.
When
Tue, 16 Jun 2026 20:51:01 GMT · 3h 23m ago
Where
35 countries worldwide (for Spidey Tracker availability) ·
Why
The partnership aims to expand the film's narrative and integrate Samsung's technology into the Spider-Man universe, both on-screen and through an interactive fan experience.
The Frontline Impact

How this affects you

This collaboration integrates product placement with an interactive digital experience across 35 countries, aiming to boost engagement for both the new Spider-Man film and Samsung's Galaxy foldable devices and watches. The initiative seeks to expand the film's narrative beyond theaters and connect fans globally.

Story chain

6 events in this thread

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