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Markets3h 57m ago

Pixalate released its Q1 2026 Web Seller Trust Index (STI) 2.0 rankings, revealing that 20.8% of global web traffic's authorized inventory was resold through arbitrage, the highest across all channels.

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London, UK (report covers USA, Canada, UK, Germany, France, Japan, Singapore, China, Brazil)

Who
Pixalate, Index Exchange, Google Ad Exchange, Seedtag
What
Pixalate released its Q1 2026 Web Seller Trust Index (STI) 2.0 rankings, revealing that 20.8% of global web traffic's authorized inventory was resold through arbitrage, the highest across all channels.
When
Mon, 15 Jun 2026 17:38:39 GMT · 3h 57m ago
Where
London, UK (report covers USA, Canada, UK, Germany, France, Japan, Singapore, China, Brazil) ·
Why
The index aims to rate open programmatic sellers based on arbitrage risk and invalid traffic (ad fraud) risk across over 100 markets.
The Frontline Impact

How this affects you

This report highlights ongoing challenges in the digital advertising market related to transparency and ad fraud, with a significant portion of web inventory being resold rather than directly from publishers, potentially affecting advertisers and publishers.

Story chain

2 events in this thread
  1. Markets3h 57m ago
    Pixalate released its Q1 2026 Web Seller Trust Index (STI) 2.0, showing that 20.8% of global authorized web inventory was resold through arbitrage.
    Open article
  2. Currently Reading3h 57m ago
    Pixalate released its Q1 2026 Web Seller Trust Index (STI) 2.0 rankings, revealing that 20.8% of global web traffic's authorized inventory was resold through arbitrage, the highest across all channels.

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