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Markets5h 12m ago

Pixalate released its Q1 2026 Web Seller Trust Index (STI) 2.0, showing that 20.8% of global authorized web inventory was resold through arbitrage.

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London, UK, USA, Canada, UK, Germany, France, Japan, Singapore, China, Brazil, Spain, Italy, Turkey

Who
Pixalate, Index Exchange, Google Ad Exchange, Seedtag
What
Pixalate released its Q1 2026 Web Seller Trust Index (STI) 2.0, showing that 20.8% of global authorized web inventory was resold through arbitrage.
When
Mon, 15 Jun 2026 17:38:39 GMT · 5h 12m ago
Where
London, UK, USA, Canada, UK, Germany, France, Japan, Singapore, China, Brazil, Spain, Italy, Turkey ·
Why
The index rates open programmatic sellers by arbitrage risk and invalid traffic (ad fraud) risk across over 100 markets.
The Frontline Impact

How this affects you

This report highlights significant levels of ad arbitrage, where authorized inventory is resold, indicating potential inefficiencies and fraud risks in the digital advertising supply chain across numerous countries. The findings could influence how advertisers and publishers manage their ad placements and partnerships to reduce risks and ensure direct transactions.

Story chain

2 events in this thread
  1. Currently Reading5h 12m ago
    Pixalate released its Q1 2026 Web Seller Trust Index (STI) 2.0, showing that 20.8% of global authorized web inventory was resold through arbitrage.
  2. Markets5h 12m ago
    Pixalate released its Q1 2026 Web Seller Trust Index (STI) 2.0 rankings, revealing that 20.8% of global web traffic's authorized inventory was resold through arbitrage, the highest across all channels.
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