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Technology5h 43m ago
A recent study by MediaScience found that AI disclosure did not negatively impact ad performance across key metrics including brand recognition, consumer sentiment toward the ad and brand attitude.
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Adelaide, Australia; U.S.
Who
MediaScience, Duane Varan, MediaPet, Ehrenberg-Bass Institute for Marketing Science at Adelaide University, 900 U.S. participants
What
A recent study by MediaScience found that AI disclosure did not negatively impact ad performance across key metrics including brand recognition, consumer sentiment toward the ad and brand attitude.
When
Fri, 12 Jun 2026 12:24:50 GMT · 5h 43m ago
Where
Adelaide, Australia; U.S. ·
Why
The study was conducted to address questions surrounding the impact of AI disclosure laws on the marketing industry.
The Frontline Impact
How this affects you
This study indicates that integrating AI disclosure labels into advertisements does not deter consumers and can be done without fear of negative performance impact for advertisers, potentially easing the adoption of new regulations for AI-generated content in advertising.
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2 events in this thread- Currently Reading5h 43m agoA recent study by MediaScience found that AI disclosure did not negatively impact ad performance across key metrics including brand recognition, consumer sentiment toward the ad and brand attitude.
- Technology5h 43m agoA recent study by MediaScience found that AI disclosure did not negatively impact ad performance across key metrics like brand recognition, consumer sentiment toward the ad, and brand attitude.Open article