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Technology4h 19m ago
A recent study by MediaScience found that AI disclosure did not negatively impact ad performance across key metrics like brand recognition, consumer sentiment toward the ad, and brand attitude.
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Adelaide, Australia, U.S., New York
Who
MediaScience, Duane Varan, MediaPet, Ehrenberg-Bass Institute for Marketing Science at Adelaide University
What
A recent study by MediaScience found that AI disclosure did not negatively impact ad performance across key metrics like brand recognition, consumer sentiment toward the ad, and brand attitude.
When
Fri, 12 Jun 2026 12:24:50 GMT · 4h 19m ago
Where
Adelaide, Australia, U.S., New York ·
Why
This research addresses questions surrounding the impact of AI disclosure as laws requiring it in advertising become more common.
The Frontline Impact
How this affects you
Marketers can implement AI disclosure labels without fear of harming advertising performance, potentially leading to increased transparency in AI-generated ad content. The study also highlights methods for effective disclosure that can inform ongoing regulatory discussions by governments like the EU and U.S. states.
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2 events in this thread- Technology4h 19m agoA recent study by MediaScience found that AI disclosure did not negatively impact ad performance across key metrics including brand recognition, consumer sentiment toward the ad and brand attitude.Open article
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