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Markets4h 39m ago
Global alcohol consumption is projected to decline over the next decade, according to market research firm IWSR.
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Global, China, US, India, Mexico, Vietnam, Colombia
Who
IWSR, Marten Lodewijks
What
Global alcohol consumption is projected to decline over the next decade, according to market research firm IWSR.
When
Thu, 11 Jun 2026 11:08:39 GMT · 4h 39m ago
Where
Global, China, US, India, Mexico, Vietnam, Colombia ·
Why
Escalating living expenses, evolving consumer habits, health concerns, and the rise of weight-loss drugs are dampening demand.
The Frontline Impact
How this affects you
This decline will necessitate adaptation from beverage companies, especially in major markets like China and the US, while India is expected to become a leading market by 2032. Beverage labels could lose market volume by 2035 as consumer preferences shift.
Story chain
2 events in this thread- Currently Reading4h 39m agoGlobal alcohol consumption is projected to decline over the next decade, according to market research firm IWSR.
- Markets5h 16m agoGlobal alcohol consumption is set to drop over the next decade, despite population growth and rising demand in India, which is set to become the world's biggest drinks market after China, according to market research firm IWSR.Open article