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Markets3h 51m ago
Global alcohol consumption is set to drop over the next decade, despite population growth and rising demand in India, which is set to become the world's biggest drinks market after China, according to market research firm IWSR.
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Global, India, China, United States, Mexico, Vietnam, Colombia, Germany, Japan, United Kingdom
Who
IWSR, Marten Lodewijks, Diageo, Anheuser-Busch InBev
What
Global alcohol consumption is set to drop over the next decade, despite population growth and rising demand in India, which is set to become the world's biggest drinks market after China, according to market research firm IWSR.
When
Thu, 11 Jun 2026 10:31:24 GMT · 3h 51m ago
Where
Global, India, China, United States, Mexico, Vietnam, Colombia, Germany, Japan, United Kingdom ·
Why
A surge in living costs, changing consumer habits, health concerns, and the rise of weight-loss drugs have impacted demand.
The Frontline Impact
How this affects you
This projected decline in alcohol consumption could significantly affect major beverage companies like Diageo and Anheuser-Busch InBev, potentially leading to strategic shifts towards emerging markets like India and new product categories such as canned cocktails, while traditional markets face contractions.
Story chain
2 events in this thread- Markets3h 14m agoGlobal alcohol consumption is projected to decline over the next decade, according to market research firm IWSR.Open article
- Currently Reading3h 51m agoGlobal alcohol consumption is set to drop over the next decade, despite population growth and rising demand in India, which is set to become the world's biggest drinks market after China, according to market research firm IWSR.