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Culture & Industry4h 8m ago

Samsung Electronics has launched the Art Basel in Basel (ABB) 2026 Collection, a digital exhibition featuring 24 works by Swiss and Switzerland-based artists on the Samsung Art Store.

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Basel, Switzerland

Who
Samsung Electronics, Hun Lee, Maike Cruse, Daniel Arsham, Thomas Huber, Tobias Kaspar, Athene Galiciadis
What
Samsung Electronics has launched the Art Basel in Basel (ABB) 2026 Collection, a digital exhibition featuring 24 works by Swiss and Switzerland-based artists on the Samsung Art Store.
When
Sun, 14 Jun 2026 23:00:00 GMT · 4h 8m ago
Where
Basel, Switzerland ·
Why
The launch is part of Samsung's ongoing partnership with Art Basel to bring curated art to global audiences through its Art TVs and to allow customers to discover and display art.
The Frontline Impact

How this affects you

This collaboration provides Samsung Art TV users worldwide with exclusive access to contemporary Swiss art from Art Basel, integrating high-culture art into everyday home environments through digital displays. It also enhances the visibility of Swiss artists on a global platform.

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