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Culture & Industry5h 37m ago

Samsung Electronics launched the Art Basel in Basel (ABB) 2026 Collection, a digital exhibition featuring 24 works by Swiss and Switzerland-based artists, exclusively available on Samsung Art Store.

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Basel, Switzerland

Who
Samsung Electronics, Hun Lee, Maike Cruse, Daniel Arsham
What
Samsung Electronics launched the Art Basel in Basel (ABB) 2026 Collection, a digital exhibition featuring 24 works by Swiss and Switzerland-based artists, exclusively available on Samsung Art Store.
When
Sun, 14 Jun 2026 23:00:00 GMT · 5h 37m ago
Where
Basel, Switzerland ·
Why
The collection aims to reflect the breadth of contemporary Swiss art and enable customers to turn their screens into a personal space for discovering, displaying, and living with art.
The Frontline Impact

How this affects you

This initiative expands access to curated art from Art Basel to a global audience through Samsung's Art Store, integrating art into everyday spaces via digital displays. It also highlights Swiss artists and strengthens Samsung's partnership with Art Basel.

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