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Economics2h 6m ago

The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031, according to Media Partners Asia.

Asia-Pacific

Who
Media Partners Asia executive director Vivek Couto
What
The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031, according to Media Partners Asia.
When
Wed, 17 Jun 2026 01:00:00 GMT · 2h 6m ago
Where
Asia-Pacific ·
Why
A 'structural reallocation rather than headline growth' is driving the screen economy's trajectory, influenced by a shift toward retail media and commerce, convergence of video, social, and commerce platforms, and AI's impact on content production.
The Frontline Impact

How this affects you

The Asia-Pacific screen economy is undergoing a significant transformation, with projections showing substantial growth by 2031, driven by shifts in monetization strategies and advancements in AI, while facing a major challenge in closing the per-capita monetization gap with the U.S.

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