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Culture & Industry3h 52m ago

Singapore-based RisingJoy has launched RJOY, a direct-to-consumer microdrama streaming service on TikTok Minis, debuting in the U.S. and Japan.

U.S., Japan

Who
RisingJoy, Cassandra Yang
What
Singapore-based RisingJoy has launched RJOY, a direct-to-consumer microdrama streaming service on TikTok Minis, debuting in the U.S. and Japan.
When
Mon, 15 Jun 2026 23:00:00 GMT · 3h 52m ago
Where
U.S., Japan ·
Why
The company aims to capitalize on the significant microdrama in-app purchase revenue in these markets, with the U.S. accounting for nearly half and Japan ranking second worldwide.
The Frontline Impact

How this affects you

This launch introduces a new streaming service focused on microdramas, potentially shifting how short-form content is monetized and consumed globally, particularly in the U.S. and Japan, through an embedded TikTok feature.

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