31
Technology1h 51m ago

Strava announced updates that will put it in direct competition with hiking app market leaders AllTrails and Apple Maps.

San Francisco

Who
Strava, AllTrails, Apple
What
Strava announced updates that will put it in direct competition with hiking app market leaders AllTrails and Apple Maps.
When
Fri, 12 Jun 2026 20:21:58 GMT · 1h 51m ago
Where
San Francisco ·
Why
Strava is betting on the continued growth of the hiking market, which boomed during the COVID-19 pandemic.
The Frontline Impact

How this affects you

The fitness app market is becoming increasingly competitive, with Strava, AllTrails, and Apple Maps all vying for users by offering new hiking-specific features. This trend reflects the sustained interest in outdoor activities post-pandemic and could lead to more robust and innovative offerings for consumers.

Story chain

2 events in this thread
  1. Currently Reading1h 51m ago
    Strava announced updates that will put it in direct competition with hiking app market leaders AllTrails and Apple Maps.
  2. Technology2h 32m ago
    Strava has introduced new features, including route saving and off-route alerts for subscribers, with map style improvements planned for later this summer.
    Open article

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