Luxury fashion label The Row has inaugurated its newest permanent retail location in the Hamptons, featuring a curated selection of ready-to-wear and exclusive homeware.

Amagansett, New York

Who

Mary-Kate and Ashley Olsen / The Row

What

When

Wed, 10 Jun 2026 16:00:06 GMT · 2h 16m ago

Where

Amagansett, New York · 40.9745°N, 72.1415°W

Why

The brand is expanding its physical footprint to capture high-net-worth seasonal traffic in key destination markets.

The Frontline Impact

How this affects you

Reflects a broader industry trend of luxury 'quiet luxury' brands doubling down on physical, experiential retail in exclusive zip codes to drive brand loyalty.

Story chain

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