Andy Serkis and Google's Jon Zepp debated AI's role in storytelling at the APOS conference’s “The New Creative Pipeline: AI, IP & Human Craft” session on Wednesday.

How this affects you

This discussion among key figures in entertainment and technology highlights the ongoing industry-wide conversation about integrating AI into creative processes. It signals that while AI offers new possibilities, concerns about misinformation, accountability, and the need for new ethical frameworks are paramount as the technology evolves.