Lowe's is offering exclusive live music experiences to MyLowe's Rewards and MyLowe's Pro Rewards members through a new multi-year partnership with Live Nation.

Mooresville, N.C. and select amphitheaters nationwide including North Island Credit Union Amphitheatre, Ruoff Music Center and Jiffy Lube Live

Who

Lowe's, Live Nation, Jen Wilson (Lowe's), Russell Wallach (Live Nation)

What

When

Thu, 11 Jun 2026 12:00:00 GMT · 2h 4m ago

Where

Mooresville, N.C. and select amphitheaters nationwide including North Island Credit Union Amphitheatre, Ruoff Music Center and Jiffy Lube Live ·

Why

Lowe's aims to connect with new and younger audiences, and reward existing loyalty members by providing value and meaningful experiences beyond home improvement.

The Frontline Impact

How this affects you

This partnership provides loyalty members with discounted tickets, complimentary chair rentals, sweepstakes, and new tailgate experiences at Live Nation amphitheaters, enhancing customer engagement and brand loyalty for Lowe's.

Story chain

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Verified Sources & Citations

PR Newswire
https://www.prnewswire.com/news-releases/lowes-introduces-exclusive-live-music-benefits-and-experiences-for-loyalty-members-302797598.html
HIGH

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