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Culture & Industry2h 8m ago
Sebastian Kim, head of the Content Business Unit at Korean media giant CJ ENM, discussed the global success of their K-dramas 'The Legend of Kitchen Soldier' and 'Filing for Love' and outlined the company's future strategies for international expansion.
Lille, Disney+ Japan, HBO Max (Indonesia, Malaysia, Philippines), Rakuten Viki (Americas, Europe, Oceania, MENA), Russian and CIS streamer IVI, London, U-NEXT (Japan), Inche TV (Mongolia)
Who
Sebastian Kim (CJ ENM), CJ ENM, TBS, Nippon TV
What
Sebastian Kim, head of the Content Business Unit at Korean media giant CJ ENM, discussed the global success of their K-dramas 'The Legend of Kitchen Soldier' and 'Filing for Love' and outlined the company's future strategies for international expansion.
When
Fri, 12 Jun 2026 03:00:00 GMT · 2h 8m ago
Where
Lille, Disney+ Japan, HBO Max (Indonesia, Malaysia, Philippines), Rakuten Viki (Americas, Europe, Oceania, MENA), Russian and CIS streamer IVI, London, U-NEXT (Japan), Inche TV (Mongolia) ·
Why
CJ ENM, through programs like 'The Legend of Kitchen Soldier' and 'Filing for Love,' aims to broaden the global appeal of K-dramas beyond romantic comedies and adapt to changing audience consumption habits.
The Frontline Impact
How this affects you
CJ ENM is adapting its content strategy to meet global market demands and evolving audience consumption patterns, indicating a shift towards more diverse K-drama genres and an expansion into new regions like MENA and India through co-productions and dubbing, which could broaden the cultural exchange of Korean storytelling.
Story chain
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