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Economics2h 41m ago

China's 'she economy' is estimated to be worth at least 12.8 trillion yuan (S$2.4 trillion) in 2025, driven by female financial independence and autonomy.

China

Who
Ge Junyi, Gonggou Theatre
What
China's 'she economy' is estimated to be worth at least 12.8 trillion yuan (S$2.4 trillion) in 2025, driven by female financial independence and autonomy.
When
Sun, 14 Jun 2026 21:00:00 GMT · 2h 41m ago
Where
China ·
Why
Financial independence and greater social autonomy are allowing Chinese women to spend on themselves, leading to the growth of the 'she economy'.
The Frontline Impact

How this affects you

The rise of the 'she economy' is transforming consumer markets in China, as businesses increasingly cater directly to the desires of financially independent women, moving away from traditional family-centric spending.

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