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Culture & Industry2h 1m ago
Max Mara celebrated its 75th anniversary with a catwalk show in Shanghai, paying tribute to Chinese style through designs featuring pankou buttons, cheongsam dresses, and side-fastening jackets.
Shanghai, China
Who
Max Mara, Ian Griffiths, Eileen Gu
What
Max Mara celebrated its 75th anniversary with a catwalk show in Shanghai, paying tribute to Chinese style through designs featuring pankou buttons, cheongsam dresses, and side-fastening jackets.
When
Tue, 16 Jun 2026 17:16:00 GMT · 2h 1m ago
Where
Shanghai, China ·
Why
The fashion house wanted to acknowledge China as a significant market and celebrate its long-standing relationship with Chinese consumers, demonstrating a non-Western-centric approach to metropolitan fashion.
The Frontline Impact
How this affects you
This event highlights the increasing importance of the Chinese luxury market, with European brands adapting their strategies to appeal to local cultural identities like 'guochao', as Chinese consumers account for about a quarter of global luxury spending.
Story chain
1 event in this threadNo related history yet - this is the origin event.
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