Mattel has teamed up with Perfect Sports to create a limited-edition line of He-Man-branded whey protein products and other supplements.

Canada

Who

Mattel, Perfect Sports

What

When

Thu, 11 Jun 2026 09:04:24 GMT · 4h 4m ago

Where

Canada ·

Why

The collaboration aims to tap into Americans’ appetite for muscle-building protein and reach the audience that watched He-Man as a cartoon in the 1980s.

The Frontline Impact

How this affects you

This marketing strategy expands product merchandising for the "Masters of the Universe" film beyond traditional toys, targeting an older demographic interested in health and wellness trends like protein supplements.

Story chain

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Verified Sources & Citations

The New York Times
https://www.nytimes.com/2026/06/11/business/he-man-mattel-marketing-protein-supplements.html
HIGH

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