Lululemon apologised after a promotional yoga festival on the Great Wall of China mistakenly featured a Japanese taiko drum instead of a Chinese dagu drum, causing an uproar on Weibo.

How this affects you

This incident underscores the cultural and political sensitivities Western brands face when expanding in China, risking backlash and boycotts if they misstep culturally. Lululemon has removed all related content and pledged to be more rigorous in its planning.