Prediction markets have grown to represent 27% of sports bets during the World Cup.

Global

Who

Kalshi

What

When

Sun, 19 Jul 2026 20:55:49 GMT · 21h 18m ago

Where

Global ·

Why

The World Cup has driven increased activity and record trading volumes on prediction markets.

The Frontline Impact

How this affects you

Prediction markets are capturing a significant share of the sports betting market, indicating a growing trend in this financial instrument.

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