America’s major retailers are competing for the country’s increasingly cash-strapped consumers, rolling out promotions and price cuts as soaring inflation puts further strain on household budgets.

How this affects you

Major retailers including Walmart, Amazon, and Target are launching their summer sales earlier than usual in June, moving events that typically occur in July, in an effort to attract financially stressed consumers experiencing sustained inflation and high gas prices. This shift reflects a strategic response to widespread consumer financial distress, with companies offering significant discounts and deals across various product categories to encourage spending.