A study by ICRIER reveals that India's cultural and creative economy employs 57 million people.

India

Who

ICRIER

What

When

Sun, 13 Sep 2026 13:37:56 GMT · 14h 10m ago

Where

India ·

Why

The study highlights the significant employment in the sector and urges the implementation of safeguards due to the potential impact of Generative AI on creative jobs.

The Frontline Impact

How this affects you

The cultural and creative economy is a substantial employer in India, with 57 million individuals. The emergence of Generative AI poses a risk to jobs within this sector, necessitating protective measures.

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Verified Sources & Citations

The Hindu Business Line
https://www.thehindubusinessline.com/economy/cultural-creative-economy-employs-57-million-people/article71463558.ece
HIGH

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