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New data reveals that young, mobile-first consumers in Southeast Asia, India, and other emerging markets are reshaping global digital commerce, presenting a growth opportunity for Australian businesses if they adapt to local payment methods.
Southeast Asia, India, Indo-Pacific, Philippines, Indonesia, Thailand, Brazil, South Korea, China, United States, Germany, France, Sub-Saharan Africa, Kenya, Nigeria, Malaysia, Vietnam, Turkey
Who
Australian businesses, EBANX, World Data Lab, Sean Yu (VP Commercial APAC at EBANX)
What
New data reveals that young, mobile-first consumers in Southeast Asia, India, and other emerging markets are reshaping global digital commerce, presenting a growth opportunity for Australian businesses if they adapt to local payment methods.
When
Fri, 12 Jun 2026 10:10:05 GMT · 1h 58m ago
Where
Southeast Asia, India, Indo-Pacific, Philippines, Indonesia, Thailand, Brazil, South Korea, China, United States, Germany, France, Sub-Saharan Africa, Kenya, Nigeria, Malaysia, Vietnam, Turkey ·
Why
Young, mobile-first consumers in emerging markets are driving e-commerce growth with different payment preferences (digital wallets, account-to-account transfers) than those prevalent in Western economies, necessitating Australian businesses to adapt their checkout experiences.
The Frontline Impact
How this affects you
This shift indicates that Australian e-commerce businesses must rethink their payment strategies to align with the dominant mobile-first payment methods in fast-growing Asian markets, enabling them to tap into a significant consumer base and secure long-term growth. Failing to adapt could mean missing out on substantial market expansion opportunities, as local payment rails are crucial for market access.
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