Apple's upcoming iPhone 18 Pro models may see smaller price increases than previously expected.

Global

Who

Apple, J.P. Morgan

What

When

Sun, 28 Jun 2026 01:26:26 GMT · 11h 2m ago

Where

Global ·

Why

A new J.P. Morgan forecast suggested only a modest rise for the standard iPhone 18.

The Frontline Impact

How this affects you

This forecast suggests a potentially less significant increase in the cost of Apple's next-generation Pro models, which could influence consumer purchasing decisions and market demand for high-end smartphones.

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Verified Sources & Citations

VnExpress International
https://e.vnexpress.net/news/tech/tech-news/iphone-18-pro-price-hike-could-be-smaller-than-earlier-forecasts-5090707.html
HIGH

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