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Technology45m ago
Xbox CEO Asha Sharma stated in an open letter that console storage component costs in February were “over 2x as high” as last fall, have since doubled, and are expected to jump to 5x higher for the 2027 holiday season.
not specified
Who
Xbox CEO Asha Sharma
What
Xbox CEO Asha Sharma stated in an open letter that console storage component costs in February were “over 2x as high” as last fall, have since doubled, and are expected to jump to 5x higher for the 2027 holiday season.
When
Thu, 11 Jun 2026 09:11:04 GMT · 45m ago
Where
not specified ·
Why
AI data center-fueled demand is causing memory and storage shortages.
The Frontline Impact
How this affects you
The increased component costs are preventing Xbox from manufacturing enough consoles to meet demand, indicating a potential shift in business model and partnerships for hardware. This situation also hints at a possible launch window for the rumored next-gen 'Project Helix' console.
Story chain
2 events in this thread- Currently Reading45m agoXbox CEO Asha Sharma stated in an open letter that console storage component costs in February were “over 2x as high” as last fall, have since doubled, and are expected to jump to 5x higher for the 2027 holiday season.
- Technology2h 52m agoXbox boss Asha Sharma states that the rising cost of consoles necessitates "radically different business models" for the next generation, as mass audiences cannot afford "thousands of dollars."Open article
Verified Sources & Citations
- HIGHIGN Africahttps://za.ign.com/xbox-next-generation/234684/xbox-boss-says-a-mass-audience-cant-afford-thousands-of-dollars-to-spend-on-a-next-gen-console-so-mi
- HIGHPC Guidehttps://www.pcguide.com/news/xbox-memo-hints-at-project-helix-launch-date-as-storage-and-memory-prices-expected-to-jump-up-to-5x-higher/
Credibility ratings reflect the AI ingestion pipeline's assessment of source provenance.