A Corning study found that 61% of Indian smartphone buyers prioritize durability, with drop protection and scratch resistance being key factors.

India

Who

Corning

What

When

Mon, 13 Jul 2026 13:22:27 GMT · 1h 52m ago

Where

India ·

Why

Rising repair costs and chip inflation are driving consumers towards premium models with better build quality and longevity.

The Frontline Impact

How this affects you

Consumer purchasing behavior in India's smartphone market is shifting towards durability. This trend is influenced by economic factors like repair costs and chip inflation, potentially impacting product development and sales strategies for smartphone manufacturers.

Story chain

1 event in this thread

No related history yet - this is the origin event.

Verified Sources & Citations

Deccan Herald
https://www.deccanherald.com/technology/phone-displays-durability-becoming-major-deciding-factor-for-purchase-in-india-corning-study-4072177
HIGH

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