Back
47· Steady
Markets2h 23m ago
Global volumes of alcohol consumption will fall until 2031, as consumers in traditional drinking markets such as Europe, North America and China cut back.
Europe, North America, China, Germany, United Kingdom, Japan, India, Mexico, Vietnam, Colombia
Who
IWSR, Marten Lodewijks, Luke Tegner
What
Global volumes of alcohol consumption will fall until 2031, as consumers in traditional drinking markets such as Europe, North America and China cut back.
When
Fri, 12 Jun 2026 05:00:57 GMT · 2h 23m ago
Where
Europe, North America, China, Germany, United Kingdom, Japan, India, Mexico, Vietnam, Colombia ·
Why
Changing tastes and tightening belts are reshaping the global drinks industry.
The Frontline Impact
How this affects you
A global market research firm, IWSR, predicts a significant decline in alcohol consumption across traditional markets by 2031, impacting major economies like China and the US, while emerging markets like India are expected to see strong growth. This shift will create a vastly different market landscape for the alcohol industry.
Story chain
1 event in this threadNo related history yet - this is the origin event.
Verified Sources & Citations
Credibility ratings reflect the AI ingestion pipeline's assessment of source provenance.