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Markets3h 44m ago

The horror film "Obsession," made on a micro budget of just $750,000 (around Rs 6.2 crore), has earned over $234 million globally (approx. Rs 1,950 crore).

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India (among other international markets)

Who
Inde Navarrette, Michael Johnston, Curry Barker
What
The horror film "Obsession," made on a micro budget of just $750,000 (around Rs 6.2 crore), has earned over $234 million globally (approx. Rs 1,950 crore).
When
Sun, 14 Jun 2026 10:02:53 GMT · 3h 44m ago
Where
India (among other international markets) ·
Why
The film's success is largely driven by strong audience engagement and its psychological horror theme, focusing on obsession, emotional breakdown, and psychological tension, connecting strongly with urban audiences and social media-driven discussions.
The Frontline Impact

How this affects you

This unexpected box office success for a low-budget film highlights how strong storytelling and audience-driven momentum can significantly outperform traditional marketing-led releases in the film industry, setting new benchmarks for profitability and sustained theatrical runs.

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