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Culture & Industry3h 20m ago

Ilio Smeraldo is debuting men's footwear, including loafers and slip-ons, at the Pitti Uomo trade show in Florence.

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Florence

Who
Ilio Smeraldo, Barbara Borghini, Maria de la Orden
What
Ilio Smeraldo is debuting men's footwear, including loafers and slip-ons, at the Pitti Uomo trade show in Florence.
When
Tue, 16 Jun 2026 04:02:15 GMT · 3h 20m ago
Where
Florence ·
Why
The brand noticed a growing demand from male clients who were already purchasing larger sizes from their women's collections.
The Frontline Impact

How this affects you

This expansion marks a natural evolution for Ilio Smeraldo, broadening its market reach and appealing to a male audience with its established comfortable and versatile aesthetic.

Story chain

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