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Economics1h 53m ago
A Corning study found that 61% of Indian smartphone buyers prioritize durability, with drop protection and scratch resistance being key factors.
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India
Who
Corning
What
A Corning study found that 61% of Indian smartphone buyers prioritize durability, with drop protection and scratch resistance being key factors.
When
Mon, 13 Jul 2026 13:22:27 GMT · 1h 53m ago
Where
India ·
Why
Rising repair costs and chip inflation are driving consumers towards premium models with better build quality and longevity.
The Frontline Impact
How this affects you
Consumer purchasing behavior in India's smartphone market is shifting towards durability. This trend is influenced by economic factors like repair costs and chip inflation, potentially impacting product development and sales strategies for smartphone manufacturers.
Story chain
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