Instagram is testing a new feature called 'Series' that aims to make it easier for users to binge-watch Reels.

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Who

Instagram

What

Instagram is testing a new feature called 'Series' that aims to make it easier for users to binge-watch Reels.

When

Fri, 17 Jul 2026 04:35:54 GMT · 3h 25m ago

Where

Global ·

Why

To enhance user experience by facilitating binge-watching of Reels.

The Frontline Impact

How this affects you

This feature could alter user engagement patterns on Instagram by encouraging longer viewing sessions of short-form video content.

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