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Apple captured a record 20% share of the global smartphone market in the second quarter of 2026, while worldwide shipments fell 4% year-over-year.
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Global
Who
Apple, Omdia
What
Apple captured a record 20% share of the global smartphone market in the second quarter of 2026, while worldwide shipments fell 4% year-over-year.
When
Mon, 13 Jul 2026 14:44:13 GMT · 9h 9m ago
Where
Global ·
Why
Apple maintained steady iPhone pricing across its lineup while competitors were forced to increase theirs, coinciding with a strong iPhone 17 upgrade cycle.
The Frontline Impact
How this affects you
Apple achieved its best second-quarter market share on record, outperforming a declining global smartphone market. This indicates Apple's pricing strategy and product cycle resilience in the face of industry-wide shipment drops.
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