Back
41· Steady
Technology3h 47m ago
A TV advert for the direct cremation firm Pure Cremation has been banned by the Advertising Standards Authority (ASA) for misleadingly implying its standard plan included an in-person funeral service.
Archive Window: 7 Days Left
UK
Who
Pure Cremation, Advertising Standards Authority (ASA), Terry Tennens (National Society of Allied and Independent Funeral Directors - Saif)
What
A TV advert for the direct cremation firm Pure Cremation has been banned by the Advertising Standards Authority (ASA) for misleadingly implying its standard plan included an in-person funeral service.
When
Tue, 16 Jun 2026 23:01:00 GMT · 3h 47m ago
Where
UK ·
Why
The ASA concluded that the ad misleadingly implied that the standard Pure Cremation package included an in-person funeral service, despite a disclaimer, after receiving 12 complaints.
The Frontline Impact
How this affects you
The ban highlights increased scrutiny on advertising practices in the direct cremation industry to ensure transparency for consumers about what is included in funeral plans, minimizing emotional distress from misleading marketing. This could lead to clearer advertising standards for direct cremation providers.
Story chain
2 events in this thread- Technology3h 47m agoA TV advert for the direct cremation firm Pure Cremation has been banned by the Advertising Standards Authority (ASA) for misleadingly implying their standard plan included an attended funeral service.Open article
- Currently Reading3h 47m agoA TV advert for the direct cremation firm Pure Cremation has been banned by the Advertising Standards Authority (ASA) for misleadingly implying its standard plan included an in-person funeral service.