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Economics4h 50m ago

Rolex increased the price of its gold watches by an average of 5% this month, adding an unusual second annual increase to its major markets.

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United States, Hong Kong, Britain

Who
Rolex
What
Rolex increased the price of its gold watches by an average of 5% this month, adding an unusual second annual increase to its major markets.
When
Fri, 12 Jun 2026 16:04:07 GMT · 4h 50m ago
Where
United States, Hong Kong, Britain ·
Why
The price of gold has nearly doubled to over $4,200 per ounce since 2024, and high-end watchmakers are encouraging clients toward precious-metal and higher-end references.
The Frontline Impact

How this affects you

Rolex's second price hike this year, following a previous increase in January, affects luxury watch markets in the US, Hong Kong, and Britain, reflecting robust demand for premium products despite a muted luxury goods market.

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