ITC anticipates strong demand in the latter half of FY26, boosted by festive celebrations, with premium and super-premium product growth evident in both urban and rural markets.

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India

Who

ITC

What

ITC anticipates strong demand in the latter half of FY26, boosted by festive celebrations, with premium and super-premium product growth evident in both urban and rural markets.

When

Thu, 16 Jul 2026 11:37:00 GMT · 1h 44m ago

Where

India ·

Why

Consumers now prioritize quality and understand product benefits beyond just price, leading to a focus on premiumization and health-oriented products.

The Frontline Impact

How this affects you

The company's outlook suggests continued consumer spending on higher-value goods, potentially indicating resilience in the Indian consumer market. Elevated edible oil prices and weather uncertainties are noted as risks.

Story chain

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Verified Sources & Citations

The Economic Times
https://economictimes.indiatimes.com/industry/cons-products/fmcg/itc-sees-demand-momentum-sustaining-in-h2-bets-on-premiumisation-and-healthy-products/articleshow/132438026.cms
HIGH