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Markets17h 22m ago

Prediction markets Kalshi and Polymarket increased their visibility through marketing efforts during the World Cup.

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Who
Kalshi, Polymarket
What
Prediction markets Kalshi and Polymarket increased their visibility through marketing efforts during the World Cup.
When
Sun, 19 Jul 2026 15:43:39 GMT · 17h 22m ago
Where
Global ·
Why
The World Cup's global reach and round-the-clock coverage provided a platform for prediction markets to boost their prospects.
The Frontline Impact

How this affects you

Prediction markets are gaining prominence relative to traditional sports gambling, leveraging major global events for growth.

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