WePlay, a social entertainment app for young users worldwide, has teamed up with Freej, the Emirati animated IP, to create a themed in-app experience inspired by Dubai neighborhood culture, local storytelling, and online adventure.

How this affects you

This collaboration introduces themed towns, bazaar-style scenes, character interactions, virtual gifts, avatar accessories, and room effects into WePlay's online social spaces, aiming to engage young users with Middle Eastern cultural elements.