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Technology11h 10m ago

Apple's upcoming iPhone 18 Pro models may see smaller price increases than previously expected.

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Global

Who
Apple, J.P. Morgan
What
Apple's upcoming iPhone 18 Pro models may see smaller price increases than previously expected.
When
Sun, 28 Jun 2026 01:26:26 GMT · 11h 10m ago
Where
Global ·
Why
A new J.P. Morgan forecast suggested only a modest rise for the standard iPhone 18.
The Frontline Impact

How this affects you

This forecast suggests a potentially less significant increase in the cost of Apple's next-generation Pro models, which could influence consumer purchasing decisions and market demand for high-end smartphones.

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