Alite, in collaboration with Talented and WPP Productions, has launched a new campaign featuring Anushka Sen and Taaruk Raina to humorously critique the spread of skincare pseudoscience online.

How this affects you

This campaign tackles the widespread issue of misinformation in the skincare industry, particularly concerning acne, by using humor and celebrity endorsement to encourage consumers to seek scientifically validated solutions. It highlights the challenge for consumers in distinguishing effective treatments from popular but unproven trends, thereby promoting a more informed approach to skincare in India.