The Spanish luxury house and Swiss performance brand have launched a new technical footwear and apparel capsule featuring specialized cushioning technology.

Zurich, Switzerland

Who

Loewe and On Running

What

When

Sun, 07 Jun 2026 19:10:05 GMT · 1d 14h ago

Where

Zurich, Switzerland · 47.3769°N, 8.5417°E

Why

The partnership aims to merge high-fashion craftsmanship with engineering-led athletic apparel to capture the growing 'quiet outdoor' market segment.

The Frontline Impact

How this affects you

Consumers will see a blend of couture aesthetics with high-performance sportswear at retail, reflecting a broader industry shift toward utilitarian luxury.

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