Prada Beauty has officially named Hunter Schafer as the new face of its upcoming 'Dimensions' makeup collection and seasonal fragrance campaign.

Milan, Italy

Who

Prada

What

When

Mon, 08 Jun 2026 11:00:05 GMT · 23h 7m ago

Where

Milan, Italy · 45.4642°N, 9.1900°E

Why

The move is designed to capture a younger, Gen-Z demographic through Schafer’s influence in both high-fashion and prestige television.

The Frontline Impact

How this affects you

Fans and beauty consumers can expect a shift in Prada's aesthetic towards more avant-garde, expressive makeup looks in retail stores worldwide.

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